Lessons Learned

  This week I learned about something called SEO which stands for search engine optimization. SEO is   the process of improving a website's visibility in organic search results on search engines .  You might be thinking "how is this any different from search ads?" Search ads and SEO are similar, but I learned some key differences. Some good things about SEO are that it is free and it puts your ads to the top of the page. Some downsides of SEO are that it is hard to compete against because so many people use it, and it takes a long time to get set up. One common thing between SEO and search ads is that they are both keyword based.  Another thing I learned this week was that Google and other search engines use a database called the index to make sure that when someone searches something, a relevant and timely website comes up first. So how do you make sure your website is the one that comes up first? One thing you could work on is building your information architecture...

  I lear ned a lot about something called landing page optimization this week. Google Ads Help says it best when they said, " Your landing pages play a big part in turning clicks into customers. When someone clicks your ad, they expect to land on a page that's relevant to what they saw in your ad. If they don't find what they expect to immediately, they're more likely to leave" (Google Ads Help). So how can you make your landing page better? Here are some of the techniques I learned this week: First, you should make sure that your ads and your keywords match your landing page. Double check that they do so you don't deceive the person visiting your website. Also, make sure that your ad takes the person clicking on your website directly to that landing page that correlates with the ad, so the person doesn't get lost.  Another technique I learned is to make your website mobile friendly. Many people use their phones to search things so if they click your ad on...