Google Ads and Ad Groups

 


This week I learned so much about Google Ads and the importance of having multiple ad groups in one campaign. 

When creating your google ads, you need to first have a good hook, something that grabs the attention of the viewer. Your ad should be short and sweet and to the point. If it is too long and unclear, the viewer will lose interest before clicking on your ad and visiting your website. Don't drive them away. Your ad should not be deceitful. Your ad should convey your type of business and what you are hoping to accomplish, don't just try and get people to visit your website by telling lies or giving half-truths. Your ad should also have a call to action, something you want the viewer to do. Some examples of this could be "buy now" or "click here to learn more". 

I also learned that it is important to have multiple ad groups in one campaign because it allows you to focus your keywords on different, more specific areas of your website. One example of this is from my campaign. For my website, I am discussing different floral tools one should have when working with flowers and comparing them to different brands. I have two ad groups, one has keywords that are focused on general floral design terms, and one is focused on keywords related to tools. 

I hope these lessons are as helpful to you as they were to me!

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